I could make a sale if…
When I answer a phone call or view a new e-mail this is a common statement I witness, “I could make a sale if… “So I listen to the caller or read through the e-mail and try to understand how we can help. We have built our business around helping customers by simply adding a feature or two to something we may already do. When you this over time we have created quite a few solutions. A recent example comes to my mind. I think the reason I am thinking about this is because the customer liked our creation so much that they are now expanding its use again. Here is their application:
An emergency center wanted to call, text, page, and email a team of medical professionals when children are coming for emergency services. Our Smoke Signal Software could have worked out of the box but they wanted it to be almost automatic. When an emergency occurs a call is placed to a dispatcher and the dispatcher needs to give 100% attention to the ambulance professional. So they wanted to be able to choose one of three buttons to make contact with a specific medical team. They also wanted real-time feedback as to the progress our software had made in contacting them. After a few small changes we created a visual touch screen interface that allows the dispatcher to concentrate on the conversation and still assemble the medical team.
The result was a customer who now wants to add more to the application. (like reminding staff that they have an additional shift of work available) The customer wins, the dealers wins and in this case maybe lives can be saved.